Buffalo County Is Built for Healthcare Growth: Expand with Confidence in a Region Aligned to Serve, Train, and Deliver
Healthcare is not an emerging sector in Buffalo County. Healthcare and social assistance is the third-largest industry in Buffalo County by number of jobs, employing nearly 14,000 people across hospitals, private practices, and care centers. But, the true advantage lies deeper in the county's capacity to serve, train, and grow the healthcare industry with long-term sustainability in mind.
Buffalo County offers site selectors and healthcare executives a unique convergence of critical infrastructure, regional workforce depth, higher education alignment, and local commitment to healthcare development.
Anchored by Major Health Systems
Buffalo County's healthcare industry is led by two regional hospitals that serve as both clinical anchors and major employers:
- CHI Health Good Samaritan is a 268-bed regional referral center in Kearney that provides trauma care, cardiac surgery, neonatal intensive care, cancer treatment, neurosurgery, and rural emergency transport. It employs over 500 staff and serves patients across central Nebraska and beyond.
- Kearney Regional Medical Center (part of Bryan Health) delivers acute and specialty care, employing more than 850 people. It plays a key role in serving the medical needs of Buffalo County and surrounding rural communities.
These facilities generate significant economic impact while providing clinical capacity and referral opportunities for new specialty clinics, outpatient centers, and support services.
Workforce Strength and Labor Market Access
The Buffalo County laborshed draws from a population base of over 196,000 residents across eight counties, with 109,409 individuals in the labor force. Within Buffalo County alone, the population has grown by 33.8% since 1990, outpacing the broader region's growth by nearly double.
This labor market supports a steady pipeline of professionals in:
- Physician and dental offices
- Diagnostic laboratories
- Outpatient surgical and rehabilitation centers
- Home health and elder care
- Physical and occupational therapy clinics
- Behavioral and mental health services
Buffalo County's healthcare sector already supports 13,699 jobs with an average annual wage of $53,990. The sector's size, resilience, and wage structure make it a strong fit for employers looking to grow in a stable market with built-in patient demand.
Rural Health Education and Talent Development
Buffalo County stands out nationally for its focus on rural health workforce preparation.
The University of Nebraska Medical Center (UNMC) and the University of Nebraska at Kearney (UNK) are jointly expanding health education opportunities through the Douglas A. Kristensen Rural Health Education Complex.
This new facility will train the next generation of physicians, pharmacists, and public health professionals specifically for work in rural communities.
This institutional partnership allows healthcare businesses to access the following:
- Practicum and residency placement opportunities
- New graduate pipelines
- Professional development partnerships
- Applied research and innovation initiatives
This facility is backed by state and institutional investment and exists to serve the very workforce needs that healthcare site selectors prioritize. The region's academic infrastructure includes access to allied health, nursing, and administrative programs at Central Community College and other nearby institutions.
Investment Momentum and Facility Expansion
Healthcare providers looking to build or expand will find shovel-ready options and strategic support in Buffalo County.
Buffalo County is proactively planning for future healthcare growth. One example is the Nebraska Medicine expansion at University Village, a 104-acre mixed-use development that will bring a cancer services facility to Kearney. This project will include:
- Hematology services
- Infusion and oncology
- Radiation and surgical consults
Additional benefits for healthcare developers include:
- Modern zoning policies supportive of medical and healthcare land use
- Infrastructure-ready parcels for new clinic or support center construction
- Competitive development timelines and local permitting support
- Proximity to patient populations, referral systems, and transportation corridors
Buffalo County also offers financial incentives and project support through the Development Council and its partners, including state and federal programs targeted at healthcare access and rural development.
Opportunity Areas for Healthcare Investment
Healthcare employers gain access to a region with demonstrated labor force participation, a reliable clinical and administrative talent supply, and a proven ability to support direct care and back-office healthcare operations. Healthcare companies exploring expansion or new site development in Buffalo County should consider the following:
- Offices of Physicians and Dentists — Serve a growing and aging regional population — Family medicine, internal medicine, geriatrics, general and specialty dental practices
- Outpatient Care Centers — Capture demand for specialty care without hospitalization — Surgical centers, diagnostic labs, specialty clinics
- Ambulatory Health Services — Tap into rural demand with targeted services — Dialysis, imaging, urgent care
- Behavioral Health Providers — Align with regional and national funding priorities — Individual and group practices
- Senior and In-Home Care Operations — Support long-term demographic shifts — Nursing care, physical therapy, elder support
Whether developing a new practice group or expanding existing services, Buffalo County offers the right workforce, demand, and infrastructure mix to scale operations efficiently.
Build Your Healthcare Operations in Buffalo County
Contact the Development Council for Buffalo County to access site data, workforce details, and direct connections to healthcare partners.
Talk to us today. Build your future here.